by Rick Eriksen | May 30, 2023 | Air Craft Owners, Aircraft sales, Aviation Businesses, Investors
“No Way,” you say. “Way,” I say! Mimetic desire in the world of business aviation always goes wrong. It goes wrong as it is almost entirely based on the Dunning Kruger effect, the paradox where you do not know what you do not know. And when...
by Rick Eriksen | May 16, 2023 | Air Craft Owners, Aircraft sales, Aviation Businesses, Investors
Let’s take a Look! When a statement is made by Mr. X in the context of a fact that is knowingly inaccurate, is there any truth to the statement at all? Why, yes. There is. The fact that Mr. X did make the statement is a fact that is true. The fact that the...
by Rick Eriksen | May 2, 2023 | Air Craft Owners, Aircraft sales, Aviation Businesses, Investors
Chapter 5, Damn – The Invisible Factor: SOM is an investor term for the Serviceable Obtainable Market which is information that investors are looking for to know and understand the problems and the profit potential with any business, especially the business of...
by Rick Eriksen | May 1, 2023 | Air Craft Owners, Aircraft sales, Aviation Businesses, Investors
Chapter four…Serviceable Addressable Market (SAM). When discussing the SAM of any market, it is typically discussed relating to that part of the market it is servicing. Typically, when discussing aviation, it is broken into areas of regard such as charter,...
